Joe’s Journal

Stories from the world of Joe — juice, journeys, and good vibes.

May 22, 2026

JOE store #501

JOE & THE JUICE has passed 500 stores globally - but instead of marking store number 500, the company chose to celebrate store #501.

May 7, 2026

JOE & THE JUICE opens first store in Greece

JOE & THE JUICE has opened its first store in Greece, marking the brand’s entry into a new European market.

April 16, 2026

JOE & THE JUICE reports strong 2025 performance and welcomes new strategic investor

JOE & THE JUICE has published its 2025 Annual Report, marking another year of strong growth and an important step forward in the company’s global journey.

February 11, 2026

Aditya Birla Group brings the international café brand, “JOE & THE JUICE” to India

Aditya Birla New Age Hospitality today announced a strategic partnership with JOE & THE JUICE to launch and operate the international café brand in India.

September 29, 2025

FROM CREWE TO COPENHAGEN; BENTLEY AND JOE & THE JUICE CELEBRATE COFFEE, CULTURE AND CRAFTMANSHIP

Bentley Mulliner has engineered a bespoke mobile coffee bar complete with integrated grinder, espresso machine and fridge – transforming the Bentayga into the world’s most luxurious coffee unit.

May 16, 2024

2023 Annual Report

JOE & THE JUICE continues to achieve record-breaking results in terms of the company’s top line, while the operating profit is also at its highest in years.