Joe’s Journal

Stories from the world of Joe — juice, journeys, and good vibes.

September 8, 2026

JOE & THE JUICE launches its biggest push on mornings to date

On September 9, JOE & THE JUICE is rolling out a new menu and a global campaign to own the morning.

June 24, 2026

JOE & THE JUICE AND HELIOT EMIL BRING INDUSTRIAL ELEGANCE TO PARIS MEN'S FASHION WEEK

JOE & THE JUICE partnered with Copenhagen-based fashion brand HELIOT EMIL to activate during Paris Men's Fashion Week — transforming its store on Rue Marbeuf into a full black takeover.

May 22, 2026

JOE store #501

JOE & THE JUICE has passed 500 stores globally - but instead of marking store number 500, the company chose to celebrate store #501.

May 7, 2026

JOE & THE JUICE opens first store in Greece

JOE & THE JUICE has opened its first store in Greece, marking the brand’s entry into a new European market.

April 16, 2026

JOE & THE JUICE reports strong 2025 performance and welcomes new strategic investor

JOE & THE JUICE has published its 2025 Annual Report, marking another year of strong growth and an important step forward in the company’s global journey.

February 11, 2026

Aditya Birla Group brings the international café brand, “JOE & THE JUICE” to India

Aditya Birla New Age Hospitality today announced a strategic partnership with JOE & THE JUICE to launch and operate the international café brand in India.

By Joe. For the curious.

Dive into the world of Joe — where juice meets stories. From wellness hacks to music sessions, travel diaries, and behind-the-bar tales, Joe’s Journal keeps it raw, real, and always refreshing.

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