JOE & THE JUICE has opened its first store in Greece, marking the brand’s entry into a new European market.

The store is located in Kolonaki Square in central Athens and spans approximately 235 square meters. Designed to reflect the energy and pace of the city, the location brings together JOE’s core offering of freshly prepared juices, coffee and sandwiches in a setting built for both speed and experience.

The opening is made in partnership with franchise partner Kravit and represents the first step in JOE’s expansion in Greece. A second store is already planned in Glyfada, with further expansion planned as JOE continues to build its presence in the Greek market.

Greece is expected to become an important growth market for JOE in the years to come.

Looking ahead, JOE & THE JUICE also sees potential beyond Athens, including expansion to popular island destinations.

With Greece now on the map, the company continues its steady international growth across key urban and lifestyle-driven markets.