JOE & THE JUICE has opened its first store in Madrid, marking the brand's entry into the Spanish market.

The store is located at Velázquez 128, in Madrid's Salamanca district. The opening brings JOE's core offering of freshly made juices, shakes, coffee and sandwiches to Madrid, alongside the brand's signature Nordic design and in-store energy.

The opening is made in partnership with a strong local franchise operator, and represents the first step in a long-term agreement to reach 80 stores across Spain over the next 10 years. Barcelona, Malaga and Ibiza are among the next markets, with further openings planned in the near term.

Madrid was chosen as the entry point for its international outlook and its strength as a food and lifestyle destination. The city's mix of pace, culture and openness to new concepts made it a natural first market for the brand in Spain.

JOE & THE JUICE now operates more than 500 stores across Europe, North America, the Middle East, and Africa. Beyond its food and beverage offering, the brand has built a global cultural presence through collaborations with figures including Novak Djokovic, and through communities such as Burning Soles, its running club active across five cities.

Spain is expected to become a significant growth market for JOE & THE JUICE in the years ahead, as the company continues to build density in strong urban markets across the world.

With Spain now on the map, JOE & THE JUICE continues its international expansion, one city at a time.