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ABOUT JOE
Founded in Copenhagen in 2002, JOE & THE JUICE has grown into a global lifestyle and hospitality brand with more than 500 stores worldwide.
Known for freshly prepared juices, shakes, coffee and sandwiches, JOE combines high-quality products with a distinctive culture built around energy, community and human connection.
Today, JOE operates across Europe, the United States, the Middle East, Africa and Asia, serving millions of guests every year. As the company continues its international expansion, the ambition remains unchanged: to make healthy and convenient choices more accessible without compromising on experience.
GLOBAL GROWTH
JOE & THE JUICE operates more than 500 stores globally and continues to expand across existing and new markets.
From its roots in Copenhagen, the company has grown into an international brand with a strong presence in major cities, airports and travel hubs across Europe, North America, the Middle East, Africa and Asia.
JOE's long-term ambition is to become a truly global food and beverage brand, combining disciplined growth with a strong focus on culture, experience and operational excellence.
FAST FACTS
Founded: 2002
Headquarters: Copenhagen, Denmark
CEO: Thomas Nørøxe
Stores: 500+
Markets: 20+
Employees: 4,000+
Business Model: Company-owned and franchised stores
CULTURE
Culture has always been central to JOE & THE JUICE.
From the earliest days, the company has focused on building strong teams, developing talent internally and creating a workplace defined by energy, ambition and community.
Many leaders across the business started their careers as Juicers, reflecting JOE's long-standing commitment to internal development and homegrown talent.
As JOE continues to scale globally, culture remains one of the company's most important competitive advantages - helping create a consistent experience for employees and customers alike.
COMMUNITY & PARTNERSHIPS
JOE & THE JUICE has always grown through people, communities and shared experiences.
From local run clubs and wellness initiatives to partnerships with athletes, creators and global brands, JOE seeks collaborations that feel authentic to its culture and customers.
Whether through sport, wellness, food, fashion or personal development, these partnerships help extend the JOE experience beyond the stores and into the communities where people live, move and connect.
WELLNESS & PRODUCTS
JOE & THE JUICE exists to help people make better everyday choices.
The menu is built around freshly prepared juices, shakes, coffee and sandwiches, with a growing focus on functional products designed to support modern lifestyles.
From protein-rich shakes to ingredient-led wellness products, JOE continues to innovate around health, convenience and taste — making it easier for guests to integrate better-for-you choices into their daily routines.
DIGITAL & LOYALTY
Digital innovation plays an increasingly important role in the JOE experience.
The JOE app allows guests to order ahead, earn rewards and access personalised offers while creating a more seamless experience across physical and digital touchpoints.
Today, the loyalty programme connects millions of guests globally and helps JOE better understand customer behaviour, improve experiences and strengthen long-term engagement.
STANDARD PRESS BOILERPLATE
Founded in Copenhagen in 2002, JOE & THE JUICE has grown to more than 500 locations worldwide. On its journey toward becoming a truly global food and beverage brand, JOE continues to expand across Europe, the United States, the Middle East, Africa and Asia, with new markets on the horizon.
Known for freshly prepared juices, shakes, coffee, and sandwiches - always made to order - JOE is as much about culture and community as it is about ingredients.
The company’s mission is to empower people everywhere to step into a healthier, better-for-you lifestyle - without compromise. With a strong focus on health, experience, convenience, and sustainability, JOE & THE JUICE continues to innovate how people connect with food, energy, and each other.