Our Impact:
Nourishing People,
NATURALLY.
OUR PINK VIEW OF THE PLANET IS THAT
SUSTAINABILITY NEEDS COLLECTIVE
ACTION AND WE WANT TO PLAY OUR PART.
At JOE & THE JUICE, sustainability is part of our Nordic heritage, our daily operating systems, and our commitment to the future. Born with purpose in Copenhagen and grown globally with intention.
Our mission is to create better-for-you food, drink and in-store experiences that have a positive impact on our Juicers, customers and the planet. Although we are still far from perfect, we are working hard to incorporate sustainable thinking into our bars.
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JUICER POWER
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PINK PLANET
CULTURE
OUR CULTURE
Ever since JOE & THE JUICE started with a single bar in Copenhagen, we have focused on putting our Juicers first. We believe in creating a meaningful workplace that creates opportunity for connection, career growth, and building community. Our made-to-order products bring an energy to our bars and creates a fun and collaborative working environment for our Juicers. We invest in Juicer energy though programmes, such as our global Show Off for Juicer skills, as well as featuring Juicers in our bar design through our Share Your Moment programme.
We know our customers appreciate our culture and unique vibe when they visit our bars. Our made-to-order products bring an energy to our bars and creates a fun and collaborative working environment for our Juicers.
Read more about the JOE& THE JUICE Culture here.
people
WE ARE NOT JUST EMPLOYEES, WE ARE JUICERS
JOE &THE JUICE recognises the importance of attracting, developing, and retaining talent of all genders, nationalities, races and backgrounds, without bias or prejudice. Our Juicers bring a unique combination of energy, creativity, passion and edginess to their craft and we pride ourselves on creating a culture of authenticity and community. From our origins as a small chain of juice bars in Denmark, we have grown to over 440 locations in 21 countries, and with it have expanded the diversity of our workforce to better reflect our communities and customers.
- Current gender composition across our global workforce in 2024 is 57% female and 43% male.
- While only 8% of leadership roles are currently held by women, we are actively increasing diversity in our leadership positions. Our goal is to grow our female-identifying leaders to 24% by 2028.
- We currently have no self-reporting on non-binary, or racial diversity due to GDPR privacy regulations.
COMMUNITY
BUILDING COMMUNITY
We believe that our JOE & THE JUICE sandwich, juice, and coffee bars should be more than a refueling pit stop, and rather a place where community thrives and passions meet.
We support numerous community organisations with financial and product donations and create wellness programme events and activities in our bars like yoga, running, alcohol-free DJ sessions, breathwork and fitness activities.
- JOE & THE JUICE has supported non-profits including Kræftens Bekæmpelse and Muskelsvindfonden, as well as Børnefonden.
- We support community-based running clubs globally.
- We launched Burning Soles, a 5km running club concept which turns city streets into shared experiences and friendly competition into lifelong connections. The events welcome runners of all levels. Post-run gatherings feature free juices, and live DJs. Currently in London and New York and expanding to more locations.
climate
OUR CARBON FOOTPRINT
Our goal is to bring better-for-you, plant-forward products while minimising our impact on the planet. For JOE & THE JUICE, the biggest emissions relate to the purchase of goods and services, which means that our greatest climate impact is in the fresh fruits, vegetables and other ingredients that our Juicers serve our guests every day. Across our sandwiches, salads, juices, shakes and shots 71% of the ingredients comprise fruits and vegetables.
While we have made great progress in measuring our emissions, and we know that there is much more we can do. Understanding our environmental impact is the first step towards reducing it. This enables a science-based approach to mapping and addressing our greatest environmental impacts.
Together with Persefoni, a world leader in carbon accounting and sustainability management, we are capturing and measuring our carbon emissions data across our operations and are continuously refining and improving our methodology.
waste
RECYCLE AND REUSE
JOE & THE JUICE has been migrating to more recycled materials in our operations, including the following:
- Recycled paper bags and sandwiches boxes
- Wooden cutlery
- Cardboard straws
- 40% recycled plastic juice cups
We strive to reduce virgin fossil-based plastics and transition to lower-impact alternatives to help lift the supply of food-grade recycled materials. We continuously explore and experiment with alternative packaging solutions, including biodegradable and compostable innovations.
SOURCING
ANIMAL WELFARE
While JOE & THE JUICE has a plant-forward menu with several vegan and vegetarian options, some of our customers' favourite sandwiches include animal-based ingredients. We will continue to bring tasty plant-based choices to customers while being committed to continuous improvement in animal welfare. We consistently strive to ensure that all our franchise partners adhere to our global animal welfare commitments.
CHICKEN
We have partnered with the European Chicken Commitment (ECC) and Better Chicken Commitment (BCC), who work with companies in the food industry to improve the conditions and environments for chickens (details HERE).
Our goal is to meet the standards of the ECC commitment across company owned and operated bars by 2026. We continue to collaborate with our suppliers to reach this goal. While we did not meet our initial target of implementation, we are working diligently to meet our 2026 target. (Learn about the status of our efforts HERE).
Eggs
100% of all products containing eggs in our company owned and -operated bars globally are cage-free. This commitment extends to all JOE & THE JUICE branded products.
Franchise markets including Iceland and Canada already have cage-free eggs on their menus. We continue to work with suppliers and franchise partners to transition to 100% cage-free eggs across all of our franchise stores by the end of 2025.
MILK ALTERNATIVES
We offer a variety of plant-based milks in our coffee drinks and smoothies, including oat, almond and pea milk.
SPECIALTY COFFEE
At JOE & THE JUICE, we serve only the highest quality specialty grade coffee.
We work with leading local roasteries that are passionate about coffee, know their craft, focus on sustainability, and build and maintain relationships with trusted coffee farms around the globe. Our partners import and roast 80+ grade Arabica coffee for our menu.
Scroll down to read more about some of our partners:
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SPECIALTY COFFEE
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Climpson & Sons: B Corp certified since 2023. Over 90% of coffee comes from suppliers they have worked with before.
Counter Culture: B Corp certified since 2020. Founded with the mission to provide transparency from seed to cup in all aspects of their business with the publication of an annual transparency report since 2009, and 85% of suppliers which have been with them for five years or more.
Nord Roastery: 100% organic coffee, in CO2 neutral packaging that gives back to local communities.
BalCk Coffee: Commitment to promote justice in the coffee industry through fair working conditions, dignified compensation and equal opportunities for all individuals involved in the supply chain.
StooKer Speciality Coffee: B Corp certified since 2022. Working toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of high-quality jobs with dignity and purpose.
Belleville: Committed to long-term collaboration with our exporters, importers, and producers, conducting farm visits to harvest locations.
CYPHER ROASTERY: Committed to the promotion of fair trade practices across the bean life-cycle with an emphasis on quality, transparency, consistency and social responsibility.