JOE & THE JUICE CEO Thomas Noroxe joined NYSE Floor Talk, the New York Stock Exchange's on-site interview series, to discuss the company's new breakfast offering and what it signals for the brand's next phase of growth.

The interview centers on 'Breakfast. Served.', JOE's recent move into the morning occasion, marking the brand's expansion beyond its coffee, juice, and sandwich menu into a new part of the day.

"Breakfast is a natural next step for us," says Noroxe. "It's where we can bring the same energy and quality guests already know from JOE, just earlier in the day."

The full interview is available to watch here: Floor Talk: Thomas Nørøxe on the Breakfast Launch