JOE & THE JUICE CEO Thomas Noroxe joined NYSE Floor Talk, the New York Stock Exchange's on-site interview series, to discuss the company's new breakfast offering and what it signals for the brand's next phase of growth.

On September 9, JOE & THE JUICE is rolling out a new menu and a global campaign to own the morning.

JOE & THE JUICE partnered with Copenhagen-based fashion brand HELIOT EMIL to activate during Paris Men's Fashion Week — transforming its store on Rue Marbeuf into a full black takeover.

JOE & THE JUICE has passed 500 stores globally - but instead of marking store number 500, the company chose to celebrate store #501.

JOE & THE JUICE has opened its first store in Greece, marking the brand’s entry into a new European market.

JOE & THE JUICE has published its 2025 Annual Report, marking another year of strong growth and an important step forward in the company’s global journey.