JOE & THE JUICE has opened its first store in Egypt, the start of a partnership aiming to build 50 stores across the country.

The store is located at Park St. West Mall in Sheikh Zayed, Cairo, and opened to the public on 2 October. It brings JOE's juices, shakes, coffee and sandwiches menu to one of Africa's largest cities, with the music and energy the brand is known for.

The opening is made with franchise partner SKY Restaurants, which aims to open 50 stores in Egypt. Further locations will be announced as they are confirmed.

Cairo's café culture and social pace make it a natural fit for JOE. The opening was marked with an event in the city.

Egypt is JOE's second market in Africa, following Morocco in 2025. JOE & THE JUICE now operates more than 500 stores across Europe, North America, the Middle East and Africa.

Cairo is just the first stop.