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Joe & The Juice Launches Breakfast Globally Introducing The Eggcado Sandwich & More

Joe & The Juice Launches Breakfast Globally Introducing The Eggcado Sandwich & More

March 27, 2024

Reading time:

4 mins


Press Release

A fresh, natural addition to our sandwich lineup

After the overwhelming success of the Tunacado sandwich, which captured worldwide virality across social media, we received an influx of customer requests for a similarly innovative breakfast sandwich option.

Responding to this demand, the Eggcado Breakfast Sandwich was born—a combination of fresh cage-free egg, avocado, tomato, spinach, and JOE's signature Spicy Sauce.

One new sandwich? Nah, we’re dropping other classics too!

Alongside the Eggcado Breakfast Sandwich, we are also launching The Slab Breakfast Sandwich and Eggcado Breakfast Bowl as part of our menu expansion.

These new additions to our menu also reflect our commitment to listening and adapting to the evolving tastes of our global audience.

Taking greatness to new heights

It's well-known that our legendary JOE’s bread is a crowd favorite. To elevate the breakfast experience even further, a new bespoke bread has been meticulously crafted for our breakfast sandwiches, promising consumers a fresh and innovative way to kick off their day.

Globally Minded, Ethically Sound

Separately, our team has gone to great lengths to ensure all ingredients are held to certain animal welfare standards. The eggs contained in the egg prep are certified cage-free.

You can feel good while eating a feel-good breakfast.

A word from our Global Brand Director about the Eggcado sandwich

"The Eggcado Breakfast Sandwich is our latest endeavor to reinvent breakfast, offering a delicious and nutritious option for our customers," said Kasper Garnell, Global Brand Director at Joe & the Juice. "We believe that breakfast should be an energizing experience, setting the tone for a great day. With the Eggcado Sandwich, we are aiming to provide a morning option that aligns with our brand's ethos and dedication to quality."

The Eggcado Breakfast Sandwich and other key breakfast items including The Slab Breakfast Sandwich and Eggcado Breakfast Bowl are launching on the menu in all stores globally on February 7th, 2024.

*pricing details vary by state and are available upon request.

About Joe & the Juice

Joe & the Juice is an urban juice bar and coffee concept operating in more than 360 locations across 18 countries. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches, and coffee using natural and organic ingredients sourced from growers directly. Joe & the Juice’s differentiated concept creates a modern, urban, and hip ambiance for on-the-go customers focused on a healthy lifestyle. For more on our authentic and unique brand:

Media Inquiries
Juliana Goldman
Potion PR