WE ONLY SERVE SPECIALTY COFFEE
A cup of coffee at Joe & The Juice isn’t just any old cup of Joe.
Because who wants bitter when you can have the best?
Here’s all you need to know about Joe & The Juice’s specialty coffee.
Roasteries we work with
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WHO DO WE WORK WITH?
At Joe & The Juice, we want to offer our customers the highest quality specialty grade coffee at each of our 400+ locations across the world.
That’s why we’ve partnered with the best:
April (DK + DE + IS): At April Coffee, roasting isn’t just a profession – it’s a passion and ambition. April Coffee seeks to elevate coffee quality standards, grow with their partner farmers and create a future of sustainable, high-quality coffee.
Balck Coffee (SE + FI): Balck Coffee is committed to empowering coffee farmers, promoting justice in the coffee industry and creating exceptional coffee experiences through meticulous craftsmanship.
BelleVille (FR): BelleVille believes delicious specialty coffee should be easy to make and accessible to all. The roastery is committed to developing only the best green coffee through long-standing collaborations with exceptional producers.
Climpson & Sons (UK): Pioneers in the evolving UK specialty coffee scene, Climpson & Sons are constantly searching for the best flavor profiles and extraction techniques to produce the highest quality specialty coffee.
Counter Culture (US): Driving innovation at every step in the supply chain, Counter Culture is committed to quality, sustainability, education, and to creating extraordinary coffee experiences.
Cypher Urban Roastery (UAE + QA + BH + KSA): At Cypher Urban Roastery, they believe in the power of coffee to connect cultures and inspire creativity – and providing exceptional coffee while fostering a community that celebrates quality and craftsmanship in every cup.
Fritz Coffee (KR): Fritz Coffee is a pioneer in the Korean coffee scene, dedicated to roasting the finest specialty coffee with a focus on sustainability and innovation. Through their passion for the craft, they ensure that every cup is not just a drink, but an experience rooted in quality and care.
Kalei Coffee Co. (LB): Driven by a mission to bring extraordinary coffee to the world, Kalei Coffee Co. is putting their bet on the direct relationship with farmers – allowing them to source the finest beans while supporting the livelihoods of the farmers.
Miró (CH): From day one, Miró has worked with uniquely sourced specialty coffee, striving to improve the living conditions of its coffee producers while always serving an outstanding cup of coffee.
Norð (NO): Norð is dedicated to sourcing high-quality coffee directly from farmers. For Norð, it’s not enough to supply excellent specialty coffee – it’s just as important to ensure fair compensation to the farmers they work with.
Stooker (BE + NL): From seed to cup, Stooker is transparent about what’s going on in the coffee industry. Stooker is passionate about the impact the industry has on the people and the planet – and about roasting the very best specialty coffee.
48 East Coffee Roastery (KW): A blend of professional passion and deep commitment to sustainable farming practices is what defines 48 East Coffee Roastery. Their coffee is a celebration of both the land and the people behind the bean.
These roasteries build and maintain relationships with trusted, sustainable coffee farms around the globe, sourcing, importing and roasting 80+ grade Arabica coffee for Joe & the Juice.
This means that every cup served at Joe & the Juice is 100% specialty coffee.
One of the reasons to work with local roasters is that we want to ensure we serve you fresh coffee.
Coffee is and must be treated as a fresh product and shall ideally be consumed with 2-12 weeks after it has been roasted.
WHAT IS SPECIALTY COFFEE?
At Joe & The Juice, we only serve specialty coffee – but what does that mean?
In coffee, we differentiate between commercial coffee and specialty coffee. All coffee is graded globally from 0-100 by industry professionals known as “Q Graders.”
Sound a little technical? Don’t worry – we’ll get to the point: Any coffee graded below 80 is considered “commercial coffee,” whereas any coffee graded 80+ is officially recognized as “specialty coffee.”
If you’re new to coffee, this might not mean much to you. But what if we told you that specialty grade coffee only makes up 5% of the global coffee market?
All coffee at Joe & The Juice is officially 80+ grade specialty coffee.
TL;DR: At Joe & The Juice, we only serve the best.
WHAT SPECIES OF COFFEE IS SPECIALTY COFFEE?
There are hundreds of species of coffee, but the vast majority of coffee produced worldwide is one of two species: Arabica and Robusta.
Almost all specialty grade coffee is Arabica – and with good reason. Arabica coffee is generally seen as the superior product. It contains less caffeine than Robusta, but has far more complexity and a lot less bitterness.
If you’re looking for smooth, delicious coffee that’ll still give you a boost, Arabica is the way to go. And yes – all Joe & The Juice coffee is 100% Arabica.
HOW DO WE LIKE OUR ROAST?
Choosing the best coffee beans is one thing – getting the roast right is another.
At Joe & The Juice, our specialty coffee is a medium roast, and we only roast it at local specialty coffee roasteries around the world.
When most people think of coffee, they think of the “classic” bitter taste of a dark roast. It’s how most commercial grade coffee is roasted.
A dark roast, however, loses the original flavor characteristics of the coffee bean – and when you’ve chosen only the best Arabica beans like we have, that’s the last thing you want.
That’s why our coffee is a medium roast. It retains the complex flavors of our high-end specialty grade coffee and strikes that perfect balance between acidity and caramelized sweetness.
Our flavor profile: Dark Chocolate, Cherry, Caramel.
With all our roasters we have defined blends that taste amazing as an espresso and with any drink with milk. It was also important to get a flavour profile that worked well for all the iced coffee drinks we sell in the warmer seasons.
Together with our roasters we have worked and tweaked the recipes where we are getting the absolute best out of dedicated work all the coffee farmers our roasters work with.
JOE & THE JUICE’S COFFEE JOURNEY
In 2022, we kickstarted our project to change and improve our coffee from “commercial” to “speciality grade.”
So why did we make the change?
We haven’t been living under a rock: Old-fashioned, bitter, dark roast coffee is going out of style, and we get why. Put simply, specialty coffee is just better – and at Joe & The Juice, we want to offer our customers the best.
After all, our fresh juice and sandwiches are the best you can find on the high street – our coffee should be, too.
THE WORLD OF JOE
At Joe & The Juice, we’ve partnered with some of the most premium local specialty coffee roasteries around the world.
OUR EQUIPMENT
We chose the best coffee; we needed the best equipment, too.
At Joe & The Juice, we use some of the best coffee equipment the industry has to offer – and you’ll find it in every one of our stores.
We use:
La Marzocco espresso machines – the Ferrari of espresso machines
Mahlkonig E80 GBW – state of the art coffee grinding technology
PUQ PRESS Q2 & M2 – automatically tamps coffee with precise pressure every time
With our equipment, we’ve found the perfect balance between artistry and automation. We’ve ensured the quality of our coffee is consistent while retaining the freedom to tweak things during service, adding a “barista’s touch” to every cup served.
