JOE & THE JUICE returns to where it all began — introducing HOUSE 11, a bold new destination for health-forward dining in Copenhagen.

Paying tribute to our roots, HOUSE 11 takes its name from Ny Østergade 11 — the site of our very first store, opened in 2002. Just steps away, on May 22nd, we open the doors to a next-generation experience that seamlessly merges local heritage with modern innovation.

At the core of HOUSE 11 is our evolved Scandinavian-inspired design — sustainable, refined, and intentionally inviting. This is a space crafted to feel both natural and energizing, offering a nod to our Nordic DNA while pushing the boundaries of the JOE & THE JUICE brand universe.

The soul of HOUSE 11 is its stunning courtyard. Framed by Japanese cherry blossoms and olive trees, this oasis offers year-round comfort thanks to heated awnings — the perfect backdrop for both quiet moments and cozy gatherings.

On the menu, expect a dynamic mix of elevated offerings:

• Functional shakes designed with purpose.
• All-day breakfast favorites — from fluffy scrambled eggs to nourishing bowls.
• Specialty coffee, curated in collaboration with our friends at April Coffee Roasters.
• New versions of our freshly made juices and sandwiches.

But HOUSE 11 is more than a place — it’s a living lab for future ideas. Here, we’ll continuously test and refine everything from menu innovations to design concepts and equipment. 

HOUSE 11 is not just a new location.
It’s our blueprint for what’s next in elevated, everyday health.

Opening May 22nd. Join us.