💖 THE ICONIC TONIC BY PARIS HILTON IS HERE💖

10th September 2024 is the day—together with Paris Hilton, we've created the most lavish juice yet!

The Iconic Tonic

With a perfect blend of Strawberries, Pineapple, Apple, Pitaya powder, Coconut Water, and added Collagen, this juice is perfect for Paris Hilton, being hot pink 💖, which plays on both Paris's and JOE’s shared love of 💖pink 💖.

This juice has a tropical refreshing hydrating twist and collagen for a touch of glow and beauty 💅, that will keep you ✨sliving✨

Available worldwide starting today, September 10! 💖🌎

P.S. Pair your Iconic Tonic with Paris Hilton’s new album, "Infinite Icon," for the ultimate Sliving experience. 🎶✨

"I've had so much fun partnering with Joe & the Juice on my music journey. What could be more perfect than to launch the Iconic Tonic juice right alongside my Infinite Icon album. I can't wait for my fans to taste and feel the vibe we've crafted together"

Joe & The Juice x Paris Hilton

Step into a world of glamor and refreshment with the new Joe & The Juice collaboration featuring Paris Hilton. This exclusive campaign introduces the “Iconic Tonic,” a vibrant and refreshing drink crafted to embody Paris Hilton’s timeless style and bold personality. Designed to make every moment iconic, this special edition juice is your ticket to a more fabulous day.

‘Creating the Iconic Tonic with Joe & the Juice has been an incredible experience, almost like putting my Infinite Icon album into a drink. I can’t wait for my fans to try it and soak up all the energy we’ve put into it’

Behind the Scenes

How did Joe & The Juice bring this star-studded collaboration to life?
‍
The Iconic Tonic campaign is not just about a drink; it’s about embracing a lifestyle. The collaboration began with a shared vision between Joe & The Juice and Paris Hilton to create something uniquely bold and stylish. From the carefully selected ingredients to the eye-catching design, every element of the Iconic Tonic reflects Paris Hilton’s signature pink and bold aesthetic, making it a standout addition to Joe & The Juice’s menu.

Continuing the Iconic Collaboration

Joe & The Juice is excited to continue its long-standing partnership with Paris Hilton as they enter the next phase of their collaboration. Kasper Garnell, Vice President of Brand & Communications, reflects on this milestone:

"We're honored to continue our collaboration with Paris, a long-time member of the JOE family. As we move into this next phase of our partnership, aligning with Paris' iconic new album release felt like an organic fit given our brand's love for music (...) We're thrilled to introduce a juice that not only supports natural beauty & wellness but also helps our community embrace their own sense of greatness."

InGREDIENTS

Ingredients:
‍Strawberries, Pineapple, Apple, Vita Coco Coconut Water, Collagen, Pitaya Powder, Olive Oil, Ice

Nutritional Information (per serving):
‍
Total Energy: 845 kJ / 199 kcal
‍Fat: 2 g
‍Saturated Fat: 0.3 g
‍Carbohydrates: 33 g
‍Sugars: 31 g
‍Dietary Fiber: 2 g
‍Protein: 10 g
‍Sodium: 25 mg