FUEL YOUR PURPOSE
Fuel your purpose. Energize your mind and body. Every day.
JOE & THE JUICE X JAY SHETTY
Fueling your purpose starts with the small things you do every day. It’s an idea as simple as it is impactful – and Joe & The Juice is teaming up with Jay Shetty to explore it.
This collaboration is about purpose over pressure, rituals over routines, and fuel that fits real life. It’s about the everyday moments that shape how we show up; not just the big ones.
Together, JOE & Jay bring mindfulness into motion, creating functional products and simple rituals designed to support both mind and body.
Because purpose isn’t something you wait for. It’s something you fuel.
This collaboration is about purpose over pressure, rituals over routines, and fuel that fits real life. It’s about the everyday moments that shape how we show up; not just the big ones.
Together, JOE & Jay bring mindfulness into motion, creating functional products and simple rituals designed to support both mind and body.
Because purpose isn’t something you wait for. It’s something you fuel.
WHY JOE & JAY?
This collaboration isn’t about star power – it’s about alignment.
Jay Shetty, global bestselling author and award-winning podcast host of On Purpose, has built his work around helping people live with intention through small, consistent practices. His approach to mindfulness is practical, accessible, and rooted in real life, not perfection.
Joe & The Juice shares that same mindset. Movement, consistency, and energy that fits into everyday routines have always been at the heart of what we do. From functional ingredients to made-for-life moments, our mission is to support how people actually live, move, and feel.
Together, JOE & Jay bring purpose and functionality into the same space, blending mindfulness with movement, intention with action, and rituals that nourish both mind and body.
Because the most powerful habits aren’t complicated. They’re the ones you can return to – every day.
Jay Shetty, global bestselling author and award-winning podcast host of On Purpose, has built his work around helping people live with intention through small, consistent practices. His approach to mindfulness is practical, accessible, and rooted in real life, not perfection.
Joe & The Juice shares that same mindset. Movement, consistency, and energy that fits into everyday routines have always been at the heart of what we do. From functional ingredients to made-for-life moments, our mission is to support how people actually live, move, and feel.
Together, JOE & Jay bring purpose and functionality into the same space, blending mindfulness with movement, intention with action, and rituals that nourish both mind and body.
Because the most powerful habits aren’t complicated. They’re the ones you can return to – every day.
WHERE MINDFULNESS MEETS FUNCTIONALITY
Jay Shetty steps behind the Joe & The Juice bar to explore what fuels our community – the daily rituals that keep our Juicers energized, focused, and moving through their day with purpose.
This collaboration isn’t about performing mindfulness; it’s about making it practical. From morning boosts to post-workout recovery, Jay helps show how small, intentional habits – sipping the right smoothie, choosing foods that nourish, moving with intention – can add up to real impact.
Purpose isn’t found in silence alone; it’s in the energy, the motion, and the moments that make up everyday life. With Joe & The Juice and Jay Shetty, we’re inviting everyone to see mindfulness and functionality as partners – not separate practices – so fueling your body and mind becomes part of your daily rhythm.
This collaboration isn’t about performing mindfulness; it’s about making it practical. From morning boosts to post-workout recovery, Jay helps show how small, intentional habits – sipping the right smoothie, choosing foods that nourish, moving with intention – can add up to real impact.
Purpose isn’t found in silence alone; it’s in the energy, the motion, and the moments that make up everyday life. With Joe & The Juice and Jay Shetty, we’re inviting everyone to see mindfulness and functionality as partners – not separate practices – so fueling your body and mind becomes part of your daily rhythm.
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FUNCTIONAL SMOOTHIES TO FUEL YOUR PURPOSE
Fueling your body and purpose just got delicious. Jay Shetty and Joe & The Juice bring you two functional smoothies designed to support energy, focus, and recovery – without compromise.
MUSCLE UP – FUEL YOUR BODY
INGREDIENTS: Raw Cacao, Creatine, Collagen & Whey Protein, Date Puree, Sproud M*lk
Rich, chocolatey, and packed with 36 grams of protein, Muscle Up is crafted for strength, recovery, and sustained energy.
Raw cacao delivers antioxidants, collagen and whey protein help repair muscles, and creatine provides a performance boost – all naturally sweetened with date purée and blended with smooth, plant-based Sproud M*lk.
Whether post-workout or as an on-the-go meal, Muscle Up fuels your purpose and your body in one satisfying sip.
Rich, chocolatey, and packed with 36 grams of protein, Muscle Up is crafted for strength, recovery, and sustained energy.
Raw cacao delivers antioxidants, collagen and whey protein help repair muscles, and creatine provides a performance boost – all naturally sweetened with date purée and blended with smooth, plant-based Sproud M*lk.
Whether post-workout or as an on-the-go meal, Muscle Up fuels your purpose and your body in one satisfying sip.
*The Muscle up is high in Protein which contributes to maintenance of muscle mass
BIG BRAIN ENERGY – FUEL YOUR MIND
INGREDIENTS: Lion’s Mane, Matcha, Spinach, Banana, Date Puree, Sproud M*lk
Brain and body in perfect harmony. Big Brain Energy pairs lion’s mane and a brain blend which is a source of zinc, that contributes to normal cognitive function – with energizing matcha and nutrient-packed spinach.
Combined with the natural sweetness of banana and date purée and blended with creamy, plant-based Sproud M*lk, it delivers everything from antioxidants to smooth, delicious flavor to power focus, productivity, and steady energy – without the crash.
Ideal for busy workdays, study sessions, or creative bursts, this smoothie is purpose-driven nutrition in a glass.
Brain and body in perfect harmony. Big Brain Energy pairs lion’s mane and a brain blend which is a source of zinc, that contributes to normal cognitive function – with energizing matcha and nutrient-packed spinach.
Combined with the natural sweetness of banana and date purée and blended with creamy, plant-based Sproud M*lk, it delivers everything from antioxidants to smooth, delicious flavor to power focus, productivity, and steady energy – without the crash.
Ideal for busy workdays, study sessions, or creative bursts, this smoothie is purpose-driven nutrition in a glass.
POWERED BY SHARED VALUES
This collaboration is about more than smoothies — it’s a shared vision for purposeful living. Jay Shetty embodies intentionality and mindfulness, turning daily rituals into meaningful habits. His philosophy aligns naturally with Joe & The Juice’s mission: to create a space where functional health, energy, and consistency meet real life.
“We’re excited to bring this collaboration to life with Jay. It’s about helping people fuel their purpose every day – through drinks, rituals, and choices that support both body and mind,” says Kasper Garnell, Global Vice President of Brand & Communications.
With Joe & Jay, the focus isn’t just on what you drink: it’s on how those small, intentional moments can add up to meaningful, lasting change. Together, we’re making functional nutrition, energy, and mindfulness accessible, practical – and, of course, delicious.
“We’re excited to bring this collaboration to life with Jay. It’s about helping people fuel their purpose every day – through drinks, rituals, and choices that support both body and mind,” says Kasper Garnell, Global Vice President of Brand & Communications.
With Joe & Jay, the focus isn’t just on what you drink: it’s on how those small, intentional moments can add up to meaningful, lasting change. Together, we’re making functional nutrition, energy, and mindfulness accessible, practical – and, of course, delicious.
START FUELING YOUR PURPOSE
Turn everyday moments into purposeful rituals. Whether you’re powering through a busy morning, recovering post-workout, or simply looking for a mindful boost, our new functional smoothies are made to keep you moving, thinking, and feeling your best.
Fuel your purpose, your way – with energy, intention, and flavor in every sip.
Fuel your purpose, your way – with energy, intention, and flavor in every sip.